Where creativity, sustainability, personalization and education are at the heart of everything we do, so as you can express yourself through scent.

Imagine a perfume bottle that contains  your very own scent the scent of your personality






Zaga Colovic, the founder of Perfume Atelier, is a renowned British perfumer and “nose” with over 18 years of experience in the fragrance and beauty industry in the UK. Her exceptional talent and knowledge in perfume making are widely recognized, which has led her to successful collaborations with some of the most esteemed companies around the world.


In addition, Zaga teaches the art and techniques of perfume making through private training sessions, while also creating fragrances for companies and individuals under their own brand. Her experience in the perfume industry has brought not only success in creating personal scents but also in producing a wide range of perfumes for various purposes.


Although she lives in London, Zaga is often present in Belgrade due to her work in the Perfume Atelier. In addition, she founded Beauty Handmade, the world’s only business training for creative entrepreneurs in the perfume industry, Skincare Formulator, and FOM London Anti Pollution Skincare.


Her collaboration with some of the world’s most well-known companies such as ITV, Virgin, Carlsberg, Live Entertainment, Brand Strategy New York, Start up For Seniors, Westminster Academy, and many others speaks to the quality of her work and dedication to the beauty and fragrance industry.


Zaga Colovic represents a prominent figure in the perfume industry, and her success in creating original fragrances, as well as business expertise, confirms her status as one of the leaders in this industry.

Zaga Colovic parfimer beograd


“Zaga is a proud member of the British Society of Perfumers (BPS), International Fragrance Association (IFRA UK), and Society of Cosmetic Scientists (SCS). Her membership in these organizations highlights her reputation and dedication to the development and application of best practices in the fragrance and beauty industry.”

Zaga colovic clan udruzenja britanskin parfimera
Zaga colovic clan IFRA UK

As a passionate perfumer with a commercially creative mind, Zaga is focused on collaborating with dedicated and determined individuals to help them turn perfume into a successful brand. Her revolutionary method of knowledge exchange and brand creation in the fragrance industry has attracted the attention of many clients worldwide, including entrepreneurs and companies from the UK, China, South America, Italy, Israel, Dubai, the Philippines, Singapore, Hong Kong, Malaysia, India, Kenya, and Vietnam. This global reach showcases Zaga’s expertise and dedication to providing high-quality services worldwide.



Zaga is proud of her brands created with her expertise and creativity:

FOM London Skincare, which uses the first Anti-Pollution technology to protect the skin from harmful environmental effects.

Beauty Handmade, the world’s first business academy for home fragrance that provides training and advice for creating unique fragrance notes and home products.

Skincare Formulator, which provides complete formulation creation services for custom cosmetics brands, using the highest quality ingredients and modern technologies.

These brands represent Zaga’s innovation and passion for creating unique products in the fragrance and beauty industry.



The Perfume Atelier offers you the opportunity to participate in a unique and creative process of creating perfume. Our expert staff will guide you through the creation process and introduce you to various notes and ingredients used in perfume making. In this way, you can learn more about the art of perfumery and at the same time create a unique perfume that reflects your personality and style.

Napravi svoj parfem



Each ingredient is carefully selected to meet our high quality standards. Our focus on handmade perfume production allows us to enhance every step of the process and provide our clients with an unforgettable experience. We do not use intermediaries in the perfume-making process, but source all our raw materials directly from laboratories in London from well-known global suppliers. This way, we can control the quality of the raw materials and fully dedicate ourselves to the process of creating unique perfumes for our clients. All our perfumes are made in our studio, avoiding production plants, which enables us to fully control the quality and pay attention to every detail in the production process.


We are deeply committed to ecological sustainability and awareness of the impact we have on our environment. All of our products are carefully packaged in recyclable materials to reduce the negative impact of our business on the planet. We participate in recycling and waste reduction programs in our studio and strive to raise awareness of sustainable living among our clients. We aim to inspire people through our work to join the fight to preserve our planet and create a better future for all.

napravi parfem


The Perfume Atelier was born in London and grew up in Belgrade, representing a creative perfume studio for all lovers of unique, handmade fragrances. Our studio offers space and expert assistance so that you can create your own unique perfume.

Equipped with the highest quality perfume materials and notes for custom fragrance creation, our studio is the perfect place for those who want to create something unique and special for themselves or their loved ones.

We are located at Beogradska 33 in Belgrade, Serbia.


Monday: 11am – 7pm

Tuesday: 11am – 7pm

Wednesday: 11am – 7pm

Thursday: 11am – 7pm

Friday: 11am – 7pm

Saturday: CLOSED (reserved for workshops and private clients upon request)

Sunday: CLOSED